In planning any calendar printing undertaking, the obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not ultimately person’s palms before January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s arms close to the start of school if it is going to be useful to them). Working backwards from this absolute deadline can give you a very good timeline for the entire mission.
How are you getting your calendars into the end consumer’s arms? Are you giving them away? If that’s the case, then it needs to be comparatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you’re mailing them out to your customers or members; in that case you simply need to ensure you allow enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it should most likely be cheaper and simpler for you. Simply make sure you find out from the printer or mailhouse how much additional time they are going to need and factor it in.
If, however, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How much time you need for gross sales is determined by your sales technique. Are you selling at a local pageant or different occasion? If that’s the case, then that provides you a deadline, but remember the fact that you will be higher off for those who can sell at a number of occasions, in case attendance or gross sales at one event are not what you expect. Or maybe you are having volunteers promote calendars to family and friends or door-to-door. In that case, you need to allow a minimum of two weeks, and ideally up to four weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
In the event you print a calendar that you just plan to promote, you need to be sure you develop and implement a solid marketing plan. Marketing doesn’t have so as to add to the general length of the calendar challenge – you may and may start advertising and marketing during the planning and manufacturing phases of the mission. Nonetheless, should you wait to start out marketing till you’ve the calendars in hand, then you have to to allow at the least a number of extra weeks, possibly extra, for your advertising message to succeed in the supposed viewers and encourage them to buy.
The manufacturing part of a calendar printing venture starts whenever you hand off the entire photos, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (generally sooner you probably have a specific deadline). If you happen to anticipate last-minute modifications or additions, or if you can be proofing by committee, then you need to probably enable somewhat additional time – maybe a month in whole – for production.