In planning any calendar printing undertaking, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar isn’t in the end user’s arms before January 1, 2014, they might already have found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s palms near the start of college if it is going to be helpful to them). Working backwards from this absolute deadline may give you a great timeline for all the undertaking.
How are you getting your calendars into the end consumer’s arms? Are you giving them away? In that case, then it needs to be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you simply have to be sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it’ll in all probability be cheaper and simpler for you. Just ensure you discover out from the printer or mailhouse how a lot further time they will want and factor it in.
If, on the other hand, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How a lot time you want for sales relies on your gross sales strategy. Are you selling at an area pageant or other event? If that’s the case, then that provides you a deadline, however remember that you may be better off in the event you can promote at a number of occasions, in case attendance or sales at one event usually are not what you expect. Or maybe you’re having volunteers sell calendars to friends and family or door-to-door. If so, it is best to enable at the very least two weeks, and preferably as much as four weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
If you print a calendar that you plan to sell, it is best to be sure to develop and implement a solid advertising and marketing plan. Advertising and marketing doesn’t have so as to add to the general duration of the calendar project – you possibly can and may start advertising through the planning and manufacturing phases of the undertaking. However, for those who wait to begin marketing till you have the calendars in hand, then you’ll need to permit not less than a number of further weeks, perhaps extra, in your advertising and marketing message to reach the supposed viewers and encourage them to buy.
The production phase of a calendar printing project begins whenever you hand off all of the photos, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner if in case you have a specific deadline). Should you anticipate last-minute changes or additions, or if you can be proofing by committee, then you need to probably allow slightly additional time – perhaps a month in whole – for production.