In planning any calendar printing project, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar just isn’t in the long run consumer’s palms earlier than January 1, 2014, they may already have found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the person’s palms near the beginning of school if it’ll be helpful to them). Working backwards from this absolute deadline can give you timeline for your complete undertaking.
How are you getting your calendars into the tip user’s fingers? Are you giving them away? If so, then it should be comparatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or maybe you might be mailing them out to your clients or members; in that case you just must be sure you allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or an area mailhouse handle mailing the calendars – it should probably be cheaper and easier for you. Just make sure you find out from the printer or mailhouse how a lot extra time they’ll want and factor it in.
If, alternatively, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you need for sales will depend on your sales technique. Are you promoting at an area festival or other event? If so, then that provides you a deadline, but take into account that you’ll be higher off if you happen to can promote at a number of occasions, in case attendance or sales at one occasion are not what you expect. Or maybe you might be having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you should permit at the least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
When you print a calendar that you plan to promote, it’s best to remember to develop and implement a strong advertising plan. Advertising and marketing does not have so as to add to the overall duration of the calendar undertaking – you may and will start marketing throughout the planning and production phases of the venture. Nevertheless, if you happen to wait to start marketing till you could have the calendars in hand, then you have to to permit at the least a few extra weeks, maybe extra, on your advertising message to succeed in the intended viewers and encourage them to purchase.
The production section of a calendar printing challenge begins while you hand off all the photos, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve after which puts it on the press and delivers to you the finished product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner when you have a particular deadline). If you anticipate last-minute modifications or additions, or if you can be proofing by committee, then you must in all probability allow slightly extra time – perhaps a month in total – for production.