In planning any calendar printing challenge, the obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not in the long run user’s palms earlier than January 1, 2014, they could already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s hands close to the start of college if it’ll be helpful to them). Working backwards from this absolute deadline can give you a superb timeline for all the project.
How are you getting your calendars into the top person’s arms? Are you giving them away? If that’s the case, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you just need to ensure you permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it would in all probability be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how much further time they will need and issue it in.
If, however, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you need for gross sales depends on your gross sales technique. Are you promoting at an area competition or different occasion? If that’s the case, then that offers you a deadline, however understand that you’ll be better off for those who can promote at multiple occasions, in case attendance or gross sales at one occasion should not what you count on. Or perhaps you are having volunteers sell calendars to family and friends or door-to-door. If so, it’s best to permit a minimum of two weeks, and ideally up to 4 weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
For those who print a calendar that you simply plan to promote, it is best to make sure you develop and implement a stable advertising and marketing plan. Advertising does not have so as to add to the overall duration of the calendar venture – you can and will begin advertising and marketing throughout the planning and manufacturing levels of the project. However, when you wait to start advertising and marketing until you might have the calendars in hand, then you’ll need to permit no less than just a few further weeks, perhaps extra, in your marketing message to succeed in the supposed audience and encourage them to buy.
The manufacturing section of a calendar printing undertaking begins once you hand off all the photographs, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (generally sooner in case you have a selected deadline). When you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then it’s best to most likely allow just a little extra time – possibly a month in whole – for production.