In planning any calendar printing challenge, the most obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be ultimately user’s palms before January 1, 2014, they could have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the consumer’s hands near the start of faculty if it is going to be useful to them). Working backwards from this absolute deadline can give you timeline for the entire venture.
How are you getting your calendars into the top consumer’s arms? Are you giving them away? In that case, then it ought to be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you might be mailing them out to your clients or members; in that case you just need to make sure you enable sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it would most likely be cheaper and easier for you. Simply make sure you find out from the printer or mailhouse how a lot further time they are going to want and issue it in.
If, on the other hand, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How a lot time you want for gross sales depends on your gross sales strategy. Are you selling at a neighborhood festival or other occasion? If that’s the case, then that provides you a deadline, however remember the fact that you will be higher off if you happen to can promote at multiple events, in case attendance or sales at one occasion are usually not what you count on. Or possibly you might be having volunteers sell calendars to friends and family or door-to-door. If so, you must permit at the very least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own totally different schedules, and some will want reminders and encouragement.
If you print a calendar that you plan to sell, you need to make sure to develop and implement a strong marketing plan. Advertising doesn’t have to add to the overall duration of the calendar project – you can and may begin advertising in the course of the planning and production stages of the project. However, for those who wait to start out advertising and marketing until you might have the calendars in hand, then you have to to permit at least just a few additional weeks, perhaps more, to your advertising message to succeed in the supposed viewers and motivate them to buy.
The manufacturing part of a calendar printing undertaking begins if you hand off the entire photos, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve and then puts it on the press and delivers to you the finished product. Ensure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (generally sooner in case you have a selected deadline). In case you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you must most likely allow just a little extra time – perhaps a month in total – for production.