In planning any calendar printing venture, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be ultimately person’s palms earlier than January 1, 2014, they might already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s palms close to the beginning of school if it will be helpful to them). Working backwards from this absolute deadline can give you timeline for the complete mission.
How are you getting your calendars into the tip person’s hands? Are you giving them away? In that case, then it needs to be comparatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or perhaps you might be mailing them out to your customers or members; in that case you simply have to be sure you allow sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it should probably be cheaper and easier for you. Just ensure you find out from the printer or mailhouse how a lot further time they are going to need and issue it in.
If, then again, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you want for sales is dependent upon your gross sales strategy. Are you selling at a local festival or different event? If so, then that offers you a deadline, but understand that you will be higher off should you can sell at a number of occasions, in case attendance or sales at one occasion will not be what you count on. Or perhaps you are having volunteers promote calendars to family and friends or door-to-door. In that case, you need to enable a minimum of two weeks, and preferably up to 4 weeks, since volunteers all have their very own totally different schedules, and some will need reminders and encouragement.
In case you print a calendar that you simply plan to promote, it’s best to you should definitely develop and implement a solid marketing plan. Advertising doesn’t have to add to the overall duration of the calendar mission – you possibly can and will begin advertising and marketing during the planning and manufacturing stages of the project. Nevertheless, in the event you wait to begin advertising and marketing until you may have the calendars in hand, then you will need to permit at least a few further weeks, perhaps extra, for your marketing message to achieve the intended viewers and inspire them to purchase.
The production part of a calendar printing challenge begins once you hand off all the pictures, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the completed product. Be sure to discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner if in case you have a particular deadline). If you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it is best to probably allow slightly further time – possibly a month in whole – for production.