In planning any calendar printing mission, the obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the end consumer’s arms earlier than January 1, 2014, they could already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the user’s fingers near the beginning of college if it’ll be useful to them). Working backwards from this absolute deadline may give you an excellent timeline for your complete project.
How are you getting your calendars into the tip consumer’s hands? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or possibly you’re mailing them out to your customers or members; in that case you just have to make sure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it will most likely be cheaper and simpler for you. Simply make sure you discover out from the printer or mailhouse how much extra time they will need and issue it in.
If, alternatively, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How much time you need for sales depends on your gross sales technique. Are you promoting at an area pageant or different event? In that case, then that offers you a deadline, however take into account that you’ll be higher off if you can sell at multiple occasions, in case attendance or gross sales at one occasion should not what you count on. Or possibly you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, it’s best to enable at the very least two weeks, and ideally up to four weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
For those who print a calendar that you just plan to sell, you need to remember to develop and implement a solid marketing plan. Advertising and marketing does not have so as to add to the general period of the calendar challenge – you possibly can and may start advertising through the planning and manufacturing phases of the undertaking. Nonetheless, in the event you wait to begin advertising and marketing till you will have the calendars in hand, then you have to to allow at the least just a few additional weeks, perhaps more, on your advertising message to succeed in the meant viewers and motivate them to buy.
The manufacturing phase of a calendar printing project starts whenever you hand off the entire pictures, text, logos, advertising, etc. to the printer, and the printer turns it into calendar artwork for you to approve and then places it on the press and delivers to you the finished product. Be sure to speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner in case you have a particular deadline). When you anticipate last-minute changes or additions, or if you will be proofing by committee, then it is best to most likely allow a bit extra time – perhaps a month in complete – for production.