In planning any calendar printing project, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not ultimately user’s fingers before January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s hands close to the beginning of school if it will be useful to them). Working backwards from this absolute deadline can provide you a very good timeline for all the venture.
How are you getting your calendars into the top user’s hands? Are you giving them away? In that case, then it needs to be comparatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you’re mailing them out to your prospects or members; in that case you simply have to make sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it is going to probably be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how a lot additional time they’ll need and factor it in.
If, then again, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How a lot time you want for sales will depend on your sales strategy. Are you selling at an area competition or different occasion? If that’s the case, then that provides you a deadline, but remember the fact that you’ll be higher off in the event you can sell at multiple occasions, in case attendance or sales at one occasion are usually not what you count on. Or possibly you might be having volunteers promote calendars to friends and family or door-to-door. If so, you need to allow at the least two weeks, and preferably as much as four weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
When you print a calendar that you just plan to promote, it is best to you should definitely develop and implement a stable advertising plan. Marketing does not have so as to add to the general duration of the calendar undertaking – you can and may begin advertising and marketing throughout the planning and production stages of the challenge. However, if you wait to start advertising till you’ve the calendars in hand, then you’ll need to permit at least just a few additional weeks, perhaps extra, in your marketing message to succeed in the meant viewers and encourage them to purchase.
The manufacturing phase of a calendar printing challenge begins if you hand off the entire pictures, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the finished product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner when you have a particular deadline). If you happen to anticipate last-minute adjustments or additions, or if you will be proofing by committee, then it’s best to probably allow somewhat additional time – possibly a month in total – for manufacturing.