In planning any calendar printing project, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is not in the long run consumer’s palms earlier than January 1, 2014, they may already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the consumer’s fingers near the start of college if it will be useful to them). Working backwards from this absolute deadline can give you a very good timeline for the complete project.
How are you getting your calendars into the tip person’s fingers? Are you giving them away? If so, then it must be comparatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you just have to be sure to enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it’ll in all probability be cheaper and easier for you. Just make sure you find out from the printer or mailhouse how much additional time they’ll want and factor it in.
If, alternatively, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you want for sales depends upon your gross sales technique. Are you selling at a local competition or other event? In that case, then that offers you a deadline, however understand that you may be better off when you can promote at a number of occasions, in case attendance or sales at one event should not what you anticipate. Or maybe you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, it’s best to permit at the least two weeks, and preferably up to 4 weeks, since volunteers all have their own totally different schedules, and some will want reminders and encouragement.
In case you print a calendar that you just plan to sell, you must remember to develop and implement a solid advertising and marketing plan. Advertising and marketing does not have so as to add to the general period of the calendar challenge – you’ll be able to and should start advertising and marketing during the planning and production stages of the mission. Nonetheless, if you happen to wait to begin advertising till you’ve got the calendars in hand, then you will have to allow a minimum of a couple of further weeks, maybe extra, on your advertising and marketing message to achieve the supposed viewers and encourage them to buy.
The manufacturing section of a calendar printing challenge starts whenever you hand off all the photos, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar art work so that you can approve after which puts it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner when you have a specific deadline). Should you anticipate last-minute changes or additions, or if you can be proofing by committee, then you must in all probability enable a little further time – maybe a month in whole – for manufacturing.