In planning any calendar printing venture, the obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be in the end consumer’s fingers earlier than January 1, 2014, they could have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s fingers close to the start of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can provide you an excellent timeline for the entire challenge.
How are you getting your calendars into the end user’s fingers? Are you giving them away? In that case, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you simply must be sure you allow enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it should most likely be cheaper and simpler for you. Simply make sure you discover out from the printer or mailhouse how much further time they’ll want and factor it in.
If, then again, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you need for sales is dependent upon your sales technique. Are you selling at a local competition or different event? In that case, then that offers you a deadline, but remember the fact that you’ll be higher off for those who can promote at multiple events, in case attendance or gross sales at one occasion aren’t what you expect. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you must enable a minimum of two weeks, and ideally up to 4 weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
In case you print a calendar that you plan to sell, it is best to you should definitely develop and implement a solid advertising and marketing plan. Advertising doesn’t have so as to add to the general period of the calendar venture – you can and will start marketing through the planning and manufacturing levels of the undertaking. However, when you wait to start out advertising until you will have the calendars in hand, then you will want to allow at the least a couple of further weeks, maybe more, in your marketing message to reach the meant audience and inspire them to purchase.
The production section of a calendar printing venture starts once you hand off the entire images, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar artwork for you to approve and then places it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner if in case you have a selected deadline). For those who anticipate last-minute changes or additions, or if you will be proofing by committee, then you should most likely allow a little further time – possibly a month in complete – for production.