In planning any calendar printing mission, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not in the end user’s hands earlier than January 1, 2014, they could have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the consumer’s arms near the beginning of school if it’s going to be helpful to them). Working backwards from this absolute deadline can give you a good timeline for your complete venture.
How are you getting your calendars into the end user’s hands? Are you giving them away? If so, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you have to to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you just need to make sure you permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it would in all probability be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how much extra time they are going to want and issue it in.
If, on the other hand, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you want for gross sales relies on your sales technique. Are you selling at an area competition or other event? If so, then that offers you a deadline, however take into account that you may be better off when you can promote at multiple events, in case attendance or sales at one occasion are not what you anticipate. Or maybe you might be having volunteers promote calendars to family and friends or door-to-door. In that case, you need to permit at the least two weeks, and ideally up to four weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
If you print a calendar that you simply plan to sell, you should make sure you develop and implement a solid advertising and marketing plan. Advertising doesn’t have so as to add to the overall duration of the calendar venture – you may and should begin advertising and marketing in the course of the planning and manufacturing stages of the challenge. Nonetheless, if you happen to wait to start out marketing until you will have the calendars in hand, then you will have to permit at least a number of further weeks, maybe more, in your advertising and marketing message to succeed in the meant viewers and encourage them to buy.
The production phase of a calendar printing mission begins when you hand off all the photos, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the completed product. Be sure to talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (generally sooner if you have a selected deadline). In case you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it’s best to probably permit just a little extra time – possibly a month in complete – for manufacturing.