In planning any calendar printing mission, the most obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar isn’t in the long run consumer’s palms before January 1, 2014, they could already have found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the user’s palms close to the start of college if it will be helpful to them). Working backwards from this absolute deadline can give you a superb timeline for the whole undertaking.
How are you getting your calendars into the top consumer’s palms? Are you giving them away? If so, then it must be comparatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you just must be sure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it should probably be cheaper and easier for you. Just ensure you find out from the printer or mailhouse how a lot additional time they’ll want and issue it in.
If, on the other hand, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you want for sales is determined by your gross sales technique. Are you promoting at an area festival or different event? If so, then that provides you a deadline, but understand that you will be better off in the event you can sell at multiple events, in case attendance or sales at one event should not what you expect. Or perhaps you’re having volunteers promote calendars to friends and family or door-to-door. If so, you should permit a minimum of two weeks, and preferably up to four weeks, since volunteers all have their own totally different schedules, and some will need reminders and encouragement.
If you happen to print a calendar that you simply plan to sell, it is best to be sure to develop and implement a stable advertising plan. Advertising and marketing does not have so as to add to the overall length of the calendar project – you’ll be able to and may begin advertising throughout the planning and manufacturing levels of the project. Nevertheless, for those who wait to begin advertising and marketing till you will have the calendars in hand, then you will have to permit no less than a couple of additional weeks, maybe extra, to your advertising and marketing message to achieve the meant viewers and motivate them to purchase.
The production phase of a calendar printing mission begins whenever you hand off all of the photographs, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner you probably have a particular deadline). When you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you need to most likely permit somewhat additional time – possibly a month in whole – for production.