In planning any calendar printing mission, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not ultimately person’s hands earlier than January 1, 2014, they may already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the user’s fingers close to the beginning of faculty if it’s going to be useful to them). Working backwards from this absolute deadline can provide you timeline for all the project.
How are you getting your calendars into the tip user’s hands? Are you giving them away? In that case, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you have to to have calendars in hand. Or possibly you might be mailing them out to your prospects or members; in that case you simply must be sure to enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse handle mailing the calendars – it is going to in all probability be cheaper and simpler for you. Simply be sure to find out from the printer or mailhouse how a lot extra time they will need and factor it in.
If, then again, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you want for sales depends on your gross sales strategy. Are you promoting at a local pageant or different event? If so, then that gives you a deadline, however remember that you will be better off should you can sell at multiple events, in case attendance or sales at one event should not what you expect. Or maybe you are having volunteers promote calendars to family and friends or door-to-door. In that case, it is best to enable at least two weeks, and ideally up to four weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
When you print a calendar that you just plan to sell, you must be sure to develop and implement a stable advertising plan. Advertising does not have to add to the overall duration of the calendar project – you may and may begin marketing through the planning and manufacturing stages of the mission. Nonetheless, for those who wait to start out advertising until you might have the calendars in hand, then you have to to permit at least a couple of further weeks, maybe more, to your advertising message to succeed in the meant audience and motivate them to buy.
The production section of a calendar printing venture starts while you hand off the entire images, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the completed product. Make sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner if in case you have a selected deadline). If you anticipate last-minute modifications or additions, or if you can be proofing by committee, then it’s best to in all probability permit just a little further time – perhaps a month in complete – for production.