In planning any calendar printing undertaking, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar shouldn’t be ultimately consumer’s hands earlier than January 1, 2014, they might have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s arms close to the start of college if it’ll be helpful to them). Working backwards from this absolute deadline can provide you timeline for your complete undertaking.
How are you getting your calendars into the end person’s hands? Are you giving them away? If so, then it ought to be comparatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you just need to be sure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse handle mailing the calendars – it can most likely be cheaper and easier for you. Just ensure you find out from the printer or mailhouse how much additional time they are going to need and factor it in.
If, alternatively, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How a lot time you need for gross sales is determined by your sales technique. Are you promoting at an area festival or other occasion? If that’s the case, then that provides you a deadline, however remember the fact that you will be higher off when you can sell at a number of events, in case attendance or sales at one occasion will not be what you anticipate. Or possibly you are having volunteers sell calendars to family and friends or door-to-door. If so, you should allow a minimum of two weeks, and ideally up to four weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
In case you print a calendar that you just plan to promote, you should remember to develop and implement a solid advertising plan. Advertising and marketing doesn’t have so as to add to the overall duration of the calendar venture – you possibly can and may start marketing throughout the planning and manufacturing stages of the project. Nevertheless, should you wait to begin advertising and marketing till you’ve the calendars in hand, then you will have to permit at the least a few additional weeks, possibly more, for your advertising and marketing message to achieve the supposed audience and inspire them to buy.
The production section of a calendar printing mission starts whenever you hand off all of the photos, text, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (generally sooner when you’ve got a particular deadline). In case you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you should probably enable a little further time – possibly a month in total – for manufacturing.