In planning any calendar printing venture, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not in the end person’s fingers earlier than January 1, 2014, they might already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the person’s fingers close to the start of college if it is going to be useful to them). Working backwards from this absolute deadline may give you a great timeline for the entire mission.
How are you getting your calendars into the top user’s arms? Are you giving them away? If that’s the case, then it ought to be comparatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or possibly you might be mailing them out to your customers or members; in that case you simply have to make sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse deal with mailing the calendars – it is going to in all probability be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how much additional time they’ll want and factor it in.
If, alternatively, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How a lot time you need for gross sales relies on your sales strategy. Are you promoting at an area pageant or different event? If so, then that gives you a deadline, however understand that you’ll be better off when you can promote at multiple events, in case attendance or gross sales at one event aren’t what you expect. Or perhaps you are having volunteers sell calendars to family and friends or door-to-door. In that case, you need to allow at the very least two weeks, and ideally as much as 4 weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you simply plan to sell, it is best to be sure you develop and implement a solid marketing plan. Advertising does not have to add to the overall duration of the calendar challenge – you may and may start advertising through the planning and production phases of the venture. However, in the event you wait to begin advertising until you may have the calendars in hand, then you will have to permit at least a few further weeks, perhaps extra, for your advertising and marketing message to reach the supposed audience and motivate them to buy.
The manufacturing part of a calendar printing venture starts when you hand off all the photographs, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve and then puts it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner if you have a particular deadline). In case you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you need to probably permit just a little further time – possibly a month in complete – for production.