In planning any calendar printing mission, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not in the end person’s hands before January 1, 2014, they may already have discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s hands near the beginning of college if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a superb timeline for the complete mission.
How are you getting your calendars into the end person’s arms? Are you giving them away? In that case, then it should be relatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you simply have to be sure you allow enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it would probably be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how much extra time they’ll want and issue it in.
If, however, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you want for gross sales is determined by your sales strategy. Are you promoting at an area competition or different event? If that’s the case, then that offers you a deadline, but keep in mind that you’ll be higher off when you can sell at a number of occasions, in case attendance or gross sales at one event usually are not what you count on. Or possibly you might be having volunteers sell calendars to family and friends or door-to-door. In that case, you should allow not less than two weeks, and preferably as much as four weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
If you print a calendar that you plan to promote, you should you’ll want to develop and implement a stable marketing plan. Advertising does not have to add to the overall duration of the calendar undertaking – you possibly can and may start marketing through the planning and manufacturing levels of the mission. Nonetheless, for those who wait to begin advertising and marketing till you may have the calendars in hand, then you will want to permit a minimum of just a few further weeks, maybe more, for your marketing message to succeed in the intended viewers and inspire them to purchase.
The production part of a calendar printing challenge begins while you hand off all of the images, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar art work so that you can approve and then puts it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner in case you have a specific deadline). In the event you anticipate last-minute changes or additions, or if you will be proofing by committee, then you must probably permit somewhat further time – possibly a month in total – for manufacturing.