In planning any calendar printing mission, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not in the end user’s fingers earlier than January 1, 2014, they might already have found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the user’s palms close to the beginning of college if it is going to be helpful to them). Working backwards from this absolute deadline can give you an excellent timeline for the whole venture.
How are you getting your calendars into the top person’s arms? Are you giving them away? If so, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you just have to be sure you allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it will most likely be cheaper and simpler for you. Simply be sure to discover out from the printer or mailhouse how a lot further time they will want and issue it in.
If, then again, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How much time you need for gross sales depends upon your gross sales technique. Are you promoting at an area festival or other event? In that case, then that gives you a deadline, however take into account that you may be higher off if you happen to can sell at multiple events, in case attendance or sales at one event usually are not what you anticipate. Or perhaps you’re having volunteers sell calendars to friends and family or door-to-door. If so, you need to permit not less than two weeks, and ideally up to four weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
When you print a calendar that you just plan to sell, you should you’ll want to develop and implement a solid advertising and marketing plan. Advertising does not have to add to the general duration of the calendar project – you’ll be able to and will start advertising in the course of the planning and manufacturing levels of the project. However, if you wait to start out advertising and marketing till you have the calendars in hand, then you will have to allow not less than a few extra weeks, perhaps more, in your marketing message to achieve the meant viewers and encourage them to purchase.
The manufacturing part of a calendar printing venture begins once you hand off all the pictures, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar art work so that you can approve after which places it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (typically sooner you probably have a specific deadline). For those who anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it is best to probably allow somewhat additional time – perhaps a month in whole – for manufacturing.