In planning any calendar printing challenge, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not in the long run person’s hands before January 1, 2014, they could have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s arms near the beginning of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline can give you a great timeline for the whole undertaking.
How are you getting your calendars into the end user’s palms? Are you giving them away? If so, then it needs to be relatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you just must be sure you allow sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or a local mailhouse deal with mailing the calendars – it can most likely be cheaper and simpler for you. Simply ensure you discover out from the printer or mailhouse how a lot additional time they will want and issue it in.
If, then again, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How a lot time you want for gross sales will depend on your gross sales strategy. Are you promoting at a neighborhood competition or different event? In that case, then that gives you a deadline, but understand that you may be better off should you can sell at multiple occasions, in case attendance or gross sales at one event should not what you anticipate. Or maybe you’re having volunteers promote calendars to family and friends or door-to-door. In that case, you should permit not less than two weeks, and ideally as much as 4 weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
In case you print a calendar that you plan to promote, it’s best to you’ll want to develop and implement a strong marketing plan. Advertising does not have to add to the overall period of the calendar project – you possibly can and may begin advertising through the planning and manufacturing levels of the challenge. However, if you happen to wait to start advertising and marketing till you have the calendars in hand, then you will have to permit at the very least just a few additional weeks, maybe more, in your advertising and marketing message to reach the intended audience and inspire them to buy.
The manufacturing part of a calendar printing mission starts while you hand off the entire photographs, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner when you’ve got a particular deadline). If you happen to anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you should in all probability permit somewhat additional time – possibly a month in total – for manufacturing.