In planning any calendar printing challenge, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be ultimately person’s palms before January 1, 2014, they might have already got found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s hands near the start of college if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for your complete undertaking.
How are you getting your calendars into the tip person’s arms? Are you giving them away? In that case, then it needs to be relatively straight-forward to figure out the distribution logistics and decide by what date you will have to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you simply need to ensure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it should most likely be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how a lot extra time they may want and issue it in.
If, alternatively, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you need for sales depends on your gross sales technique. Are you selling at a neighborhood festival or different event? If so, then that offers you a deadline, however take into account that you’ll be better off when you can sell at a number of events, in case attendance or gross sales at one occasion will not be what you count on. Or maybe you are having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you should allow at the least two weeks, and ideally up to four weeks, since volunteers all have their own totally different schedules, and a few will want reminders and encouragement.
If you happen to print a calendar that you plan to sell, you need to make sure to develop and implement a strong advertising and marketing plan. Marketing does not have to add to the general length of the calendar project – you possibly can and may start advertising and marketing throughout the planning and production stages of the venture. Nonetheless, in case you wait to start out advertising and marketing until you may have the calendars in hand, then you will have to allow at the very least a couple of extra weeks, perhaps extra, on your advertising message to reach the intended viewers and inspire them to buy.
The manufacturing part of a calendar printing project begins when you hand off all the images, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner when you’ve got a specific deadline). For those who anticipate last-minute modifications or additions, or if you will be proofing by committee, then you should probably enable somewhat additional time – perhaps a month in whole – for manufacturing.