In planning any calendar printing venture, the most obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not in the end consumer’s arms before January 1, 2014, they could have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s fingers near the start of faculty if it will be useful to them). Working backwards from this absolute deadline may give you an excellent timeline for the whole challenge.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? In that case, then it ought to be relatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you simply need to make sure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it would in all probability be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how a lot further time they’ll want and factor it in.
If, alternatively, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How much time you need for sales will depend on your gross sales technique. Are you selling at a local competition or other event? If that’s the case, then that provides you a deadline, but keep in mind that you may be higher off if you can promote at a number of events, in case attendance or sales at one occasion are usually not what you count on. Or perhaps you are having volunteers sell calendars to family and friends or door-to-door. If so, it is best to allow at the least two weeks, and ideally as much as four weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
If you print a calendar that you plan to sell, you should make sure you develop and implement a solid marketing plan. Advertising does not have to add to the overall duration of the calendar venture – you’ll be able to and will begin advertising in the course of the planning and production stages of the project. However, should you wait to start out marketing until you may have the calendars in hand, then you will need to allow at least a couple of further weeks, maybe more, for your advertising and marketing message to succeed in the intended viewers and motivate them to purchase.
The manufacturing phase of a calendar printing project begins if you hand off all the images, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar art work so that you can approve and then puts it on the press and delivers to you the finished product. Make sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (typically sooner if in case you have a specific deadline). If you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you need to most likely allow just a little further time – perhaps a month in complete – for manufacturing.