In planning any calendar printing mission, the obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t in the end user’s arms before January 1, 2014, they may have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the person’s hands near the start of school if it is going to be useful to them). Working backwards from this absolute deadline may give you a very good timeline for the whole mission.
How are you getting your calendars into the end consumer’s fingers? Are you giving them away? In that case, then it needs to be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you are mailing them out to your clients or members; in that case you just must make sure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse deal with mailing the calendars – it will in all probability be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how much further time they are going to want and issue it in.
If, alternatively, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How a lot time you need for gross sales will depend on your sales technique. Are you selling at an area pageant or different occasion? In that case, then that provides you a deadline, however remember the fact that you may be better off in case you can promote at multiple occasions, in case attendance or sales at one event usually are not what you expect. Or maybe you’re having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you need to permit at the very least two weeks, and preferably as much as four weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
If you print a calendar that you simply plan to sell, you must be sure you develop and implement a strong marketing plan. Advertising and marketing does not have so as to add to the general duration of the calendar venture – you can and may begin advertising throughout the planning and production stages of the undertaking. Nevertheless, in the event you wait to start out advertising till you could have the calendars in hand, then you’ll need to permit a minimum of a couple of further weeks, perhaps more, on your marketing message to succeed in the intended viewers and inspire them to buy.
The production phase of a calendar printing challenge begins when you hand off the entire pictures, text, logos, advertising, etc. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the completed product. Make sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner when you have a particular deadline). In case you anticipate last-minute changes or additions, or if you will be proofing by committee, then it’s best to most likely permit slightly further time – perhaps a month in whole – for manufacturing.