In planning any calendar printing undertaking, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not ultimately person’s fingers earlier than January 1, 2014, they may have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s fingers close to the beginning of faculty if it is going to be helpful to them). Working backwards from this absolute deadline may give you timeline for the complete undertaking.
How are you getting your calendars into the top consumer’s arms? Are you giving them away? In that case, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you will have to have calendars in hand. Or possibly you’re mailing them out to your customers or members; in that case you simply must make sure you allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it should most likely be cheaper and simpler for you. Simply make sure you find out from the printer or mailhouse how much extra time they are going to need and issue it in.
If, alternatively, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How a lot time you need for sales is determined by your gross sales technique. Are you selling at a local competition or different occasion? If that’s the case, then that offers you a deadline, but take into account that you’ll be higher off should you can promote at multiple occasions, in case attendance or sales at one occasion usually are not what you anticipate. Or maybe you are having volunteers sell calendars to friends and family or door-to-door. In that case, it’s best to enable at the very least two weeks, and preferably up to 4 weeks, since volunteers all have their very own completely different schedules, and a few will want reminders and encouragement.
In case you print a calendar that you plan to sell, you need to be sure you develop and implement a stable marketing plan. Marketing does not have to add to the general period of the calendar venture – you possibly can and may start advertising and marketing in the course of the planning and manufacturing stages of the mission. Nonetheless, should you wait to begin marketing until you have got the calendars in hand, then you’ll need to allow not less than a number of additional weeks, perhaps extra, in your advertising message to achieve the supposed viewers and motivate them to buy.
The production section of a calendar printing project begins whenever you hand off the entire pictures, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve after which puts it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner if you have a specific deadline). If you happen to anticipate last-minute changes or additions, or if you may be proofing by committee, then you must most likely permit just a little extra time – maybe a month in total – for manufacturing.