In planning any calendar printing challenge, the most obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar isn’t in the end consumer’s palms earlier than January 1, 2014, they might have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s fingers near the start of college if it’ll be helpful to them). Working backwards from this absolute deadline can provide you a very good timeline for the whole challenge.
How are you getting your calendars into the tip consumer’s hands? Are you giving them away? If so, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you might be mailing them out to your clients or members; in that case you just have to be sure you enable enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse deal with mailing the calendars – it can most likely be cheaper and easier for you. Just make sure you find out from the printer or mailhouse how much extra time they will need and issue it in.
If, however, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you want for gross sales is dependent upon your gross sales strategy. Are you promoting at an area competition or different event? In that case, then that gives you a deadline, however keep in mind that you’ll be higher off if you can sell at a number of events, in case attendance or gross sales at one event are not what you count on. Or maybe you’re having volunteers sell calendars to friends and family or door-to-door. If so, you should permit not less than two weeks, and preferably as much as 4 weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you simply plan to sell, you must be sure to develop and implement a stable marketing plan. Advertising does not have so as to add to the overall length of the calendar mission – you possibly can and should begin advertising through the planning and manufacturing phases of the undertaking. Nevertheless, should you wait to start out marketing until you could have the calendars in hand, then you have to to permit at least just a few extra weeks, perhaps more, for your marketing message to reach the meant audience and inspire them to purchase.
The manufacturing part of a calendar printing challenge begins whenever you hand off all the photos, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar art work for you to approve after which puts it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (generally sooner in case you have a specific deadline). Should you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you should most likely permit somewhat further time – maybe a month in total – for manufacturing.