In planning any calendar printing undertaking, the obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not ultimately user’s hands earlier than January 1, 2014, they could already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s arms near the beginning of faculty if it is going to be useful to them). Working backwards from this absolute deadline may give you a good timeline for the whole challenge.
How are you getting your calendars into the top consumer’s fingers? Are you giving them away? If that’s the case, then it ought to be comparatively straight-forward to determine the distribution logistics and determine by what date you have to to have calendars in hand. Or perhaps you are mailing them out to your prospects or members; in that case you just have to be sure you permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse deal with mailing the calendars – it’ll probably be cheaper and simpler for you. Just make sure you discover out from the printer or mailhouse how much further time they may want and factor it in.
If, alternatively, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you need for gross sales depends on your gross sales strategy. Are you selling at a local competition or other occasion? If so, then that provides you a deadline, but keep in mind that you’ll be higher off if you happen to can sell at a number of events, in case attendance or sales at one event are not what you anticipate. Or maybe you are having volunteers sell calendars to family and friends or door-to-door. In that case, it is best to allow a minimum of two weeks, and ideally as much as 4 weeks, since volunteers all have their own completely different schedules, and some will need reminders and encouragement.
If you print a calendar that you just plan to sell, you should make sure you develop and implement a strong marketing plan. Advertising doesn’t have to add to the general length of the calendar challenge – you can and may begin advertising during the planning and production phases of the challenge. Nonetheless, should you wait to start advertising until you might have the calendars in hand, then you have to to permit at the very least just a few additional weeks, maybe extra, on your advertising and marketing message to succeed in the meant viewers and encourage them to buy.
The production phase of a calendar printing undertaking begins when you hand off all of the photographs, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner you probably have a selected deadline). In case you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it’s best to most likely enable a little bit additional time – possibly a month in complete – for manufacturing.