In planning any calendar printing project, the most obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not ultimately person’s hands earlier than January 1, 2014, they could have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s arms near the beginning of college if it is going to be helpful to them). Working backwards from this absolute deadline can give you a great timeline for your complete project.
How are you getting your calendars into the top person’s arms? Are you giving them away? In that case, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or maybe you are mailing them out to your clients or members; in that case you simply need to ensure you allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it will probably be cheaper and simpler for you. Just make sure you discover out from the printer or mailhouse how a lot additional time they are going to need and issue it in.
If, alternatively, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How a lot time you want for gross sales is dependent upon your gross sales technique. Are you promoting at an area pageant or different occasion? If that’s the case, then that gives you a deadline, but keep in mind that you’ll be better off in case you can sell at multiple occasions, in case attendance or sales at one event aren’t what you count on. Or perhaps you’re having volunteers promote calendars to friends and family or door-to-door. If so, it is best to enable not less than two weeks, and preferably as much as four weeks, since volunteers all have their own totally different schedules, and a few will want reminders and encouragement.
For those who print a calendar that you simply plan to sell, you should you’ll want to develop and implement a strong marketing plan. Advertising and marketing doesn’t have to add to the overall length of the calendar venture – you’ll be able to and should start marketing during the planning and production levels of the project. However, should you wait to start advertising and marketing till you have got the calendars in hand, then you have to to allow at least just a few further weeks, possibly more, to your advertising message to reach the intended audience and inspire them to purchase.
The production section of a calendar printing project begins if you hand off all the images, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner when you have a specific deadline). For those who anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it is best to most likely enable a little bit further time – maybe a month in total – for production.