In planning any calendar printing undertaking, the most obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be in the long run user’s hands earlier than January 1, 2014, they might already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s fingers near the beginning of college if it’s going to be useful to them). Working backwards from this absolute deadline may give you a great timeline for your complete challenge.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? If so, then it ought to be comparatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or perhaps you’re mailing them out to your customers or members; in that case you just have to be sure you permit sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse handle mailing the calendars – it should most likely be cheaper and easier for you. Just be sure to discover out from the printer or mailhouse how a lot additional time they may need and factor it in.
If, then again, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you want for gross sales will depend on your sales technique. Are you selling at an area pageant or different occasion? If that’s the case, then that gives you a deadline, however take into account that you’ll be better off in the event you can sell at multiple occasions, in case attendance or gross sales at one event aren’t what you anticipate. Or perhaps you’re having volunteers promote calendars to friends and family or door-to-door. If so, it’s best to allow not less than two weeks, and ideally up to four weeks, since volunteers all have their very own totally different schedules, and some will need reminders and encouragement.
When you print a calendar that you just plan to sell, you should be sure to develop and implement a strong advertising and marketing plan. Advertising doesn’t have so as to add to the overall duration of the calendar challenge – you can and should start advertising and marketing throughout the planning and manufacturing stages of the project. However, for those who wait to start advertising till you’ve the calendars in hand, then you will have to allow a minimum of a number of additional weeks, perhaps more, on your marketing message to reach the supposed audience and motivate them to buy.
The manufacturing phase of a calendar printing project starts if you hand off all the photographs, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner if in case you have a selected deadline). Should you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you must probably permit a bit of further time – maybe a month in whole – for production.