In planning any calendar printing challenge, the most obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar isn’t ultimately user’s hands earlier than January 1, 2014, they may have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s arms close to the beginning of college if it will be useful to them). Working backwards from this absolute deadline can provide you timeline for the entire venture.
How are you getting your calendars into the tip person’s arms? Are you giving them away? If so, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you just need to make sure you permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a local mailhouse deal with mailing the calendars – it’s going to in all probability be cheaper and easier for you. Simply be sure you discover out from the printer or mailhouse how much further time they are going to want and factor it in.
If, however, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you want for sales depends upon your gross sales strategy. Are you promoting at a local festival or other event? If so, then that offers you a deadline, however needless to say you will be better off in case you can sell at multiple events, in case attendance or gross sales at one event usually are not what you count on. Or perhaps you are having volunteers promote calendars to family and friends or door-to-door. If that’s the case, it is best to enable a minimum of two weeks, and ideally up to 4 weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you simply plan to promote, you should remember to develop and implement a stable advertising plan. Advertising and marketing doesn’t have to add to the overall duration of the calendar mission – you can and may begin advertising throughout the planning and production stages of the challenge. However, in case you wait to start out marketing till you’ve gotten the calendars in hand, then you will want to permit at the least a couple of additional weeks, possibly more, on your advertising and marketing message to succeed in the supposed viewers and inspire them to buy.
The manufacturing section of a calendar printing challenge starts once you hand off all the photographs, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar art work so that you can approve and then puts it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (generally sooner you probably have a selected deadline). When you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you need to probably enable slightly extra time – perhaps a month in whole – for manufacturing.