In planning any calendar printing project, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar just isn’t in the end person’s hands before January 1, 2014, they could have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the person’s palms near the beginning of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline can give you a great timeline for your entire challenge.
How are you getting your calendars into the end user’s palms? Are you giving them away? In that case, then it needs to be comparatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or maybe you are mailing them out to your clients or members; in that case you just need to make sure you permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it’ll most likely be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how a lot extra time they will need and issue it in.
If, alternatively, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you want for sales depends upon your sales strategy. Are you promoting at a neighborhood festival or other event? In that case, then that gives you a deadline, however needless to say you may be better off when you can sell at a number of occasions, in case attendance or gross sales at one occasion are usually not what you anticipate. Or perhaps you might be having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you should permit at the least two weeks, and ideally up to four weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
In the event you print a calendar that you plan to promote, you should you should definitely develop and implement a solid advertising plan. Marketing doesn’t have so as to add to the general period of the calendar mission – you can and will begin advertising and marketing in the course of the planning and production levels of the mission. Nevertheless, for those who wait to begin advertising and marketing until you have the calendars in hand, then you will want to permit a minimum of a couple of further weeks, maybe more, on your advertising and marketing message to succeed in the supposed audience and inspire them to purchase.
The manufacturing part of a calendar printing undertaking starts if you hand off all the photos, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve and then places it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (typically sooner if in case you have a particular deadline). In case you anticipate last-minute changes or additions, or if you can be proofing by committee, then you must most likely enable slightly further time – perhaps a month in whole – for manufacturing.