In planning any calendar printing venture, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not in the end consumer’s arms earlier than January 1, 2014, they may already have found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the person’s hands close to the start of school if it’ll be helpful to them). Working backwards from this absolute deadline can give you a good timeline for your complete venture.
How are you getting your calendars into the tip person’s arms? Are you giving them away? In that case, then it ought to be relatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you just must be sure to enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse handle mailing the calendars – it should most likely be cheaper and simpler for you. Simply be sure you discover out from the printer or mailhouse how much further time they will need and factor it in.
If, then again, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How a lot time you need for gross sales is dependent upon your gross sales strategy. Are you promoting at a neighborhood competition or other event? If that’s the case, then that provides you a deadline, however keep in mind that you may be higher off should you can promote at a number of events, in case attendance or sales at one occasion are not what you count on. Or maybe you might be having volunteers promote calendars to family and friends or door-to-door. If so, you need to enable at the very least two weeks, and ideally up to four weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
In the event you print a calendar that you plan to promote, it’s best to you’ll want to develop and implement a stable marketing plan. Marketing doesn’t have so as to add to the overall duration of the calendar challenge – you can and should begin marketing in the course of the planning and production stages of the venture. Nevertheless, when you wait to begin advertising and marketing until you’ve gotten the calendars in hand, then you will have to permit not less than a couple of extra weeks, maybe extra, to your marketing message to achieve the meant viewers and motivate them to buy.
The manufacturing phase of a calendar printing project begins if you hand off all the photos, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner you probably have a particular deadline). In case you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then it is best to probably allow just a little further time – perhaps a month in complete – for production.