In planning any calendar printing undertaking, the most obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar just isn’t ultimately consumer’s arms before January 1, 2014, they might have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s hands close to the beginning of college if it will be helpful to them). Working backwards from this absolute deadline can provide you a great timeline for the entire challenge.
How are you getting your calendars into the top user’s palms? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you just have to ensure you permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a local mailhouse handle mailing the calendars – it should most likely be cheaper and simpler for you. Simply make sure you discover out from the printer or mailhouse how a lot additional time they’ll need and factor it in.
If, alternatively, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you want for sales relies on your sales technique. Are you promoting at a neighborhood competition or different event? If so, then that offers you a deadline, but remember that you will be higher off if you happen to can promote at multiple occasions, in case attendance or gross sales at one event will not be what you anticipate. Or perhaps you are having volunteers sell calendars to family and friends or door-to-door. If so, you should permit no less than two weeks, and ideally as much as 4 weeks, since volunteers all have their very own totally different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you just plan to promote, you should make sure you develop and implement a stable advertising plan. Marketing does not have so as to add to the overall period of the calendar undertaking – you may and will start advertising through the planning and manufacturing stages of the undertaking. Nevertheless, for those who wait to start out marketing until you have got the calendars in hand, then you will need to allow not less than a few further weeks, maybe extra, to your marketing message to achieve the meant audience and inspire them to purchase.
The production phase of a calendar printing challenge starts if you hand off the entire photographs, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve and then places it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (generally sooner in case you have a specific deadline). If you happen to anticipate last-minute changes or additions, or if you can be proofing by committee, then you need to probably allow a bit of extra time – possibly a month in total – for production.