In planning any calendar printing challenge, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t in the long run person’s hands before January 1, 2014, they might have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s hands close to the beginning of college if it will be helpful to them). Working backwards from this absolute deadline can give you a very good timeline for your complete venture.
How are you getting your calendars into the end person’s arms? Are you giving them away? If that’s the case, then it must be relatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you simply have to be sure to allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it would probably be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how a lot further time they will want and issue it in.
If, then again, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you want for sales depends upon your gross sales strategy. Are you selling at a neighborhood competition or different occasion? In that case, then that gives you a deadline, however understand that you’ll be better off in case you can promote at multiple events, in case attendance or gross sales at one event are not what you anticipate. Or possibly you are having volunteers sell calendars to friends and family or door-to-door. In that case, you must allow not less than two weeks, and preferably up to four weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
When you print a calendar that you plan to sell, it’s best to make sure you develop and implement a strong marketing plan. Advertising doesn’t have so as to add to the overall period of the calendar undertaking – you may and should start advertising and marketing in the course of the planning and manufacturing stages of the venture. Nonetheless, for those who wait to start out marketing until you could have the calendars in hand, then you will need to permit a minimum of just a few further weeks, perhaps extra, to your marketing message to succeed in the supposed viewers and motivate them to purchase.
The manufacturing section of a calendar printing mission starts whenever you hand off the entire pictures, text, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the completed product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (typically sooner you probably have a particular deadline). When you anticipate last-minute changes or additions, or if you can be proofing by committee, then you need to in all probability permit a little bit further time – possibly a month in whole – for production.