In planning any calendar printing challenge, the most obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar will not be in the end user’s palms earlier than January 1, 2014, they might already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s arms close to the start of college if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you an excellent timeline for the complete mission.
How are you getting your calendars into the end user’s fingers? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you simply must be sure you permit sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse deal with mailing the calendars – it would most likely be cheaper and easier for you. Simply be sure you find out from the printer or mailhouse how much further time they may need and issue it in.
If, alternatively, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How a lot time you need for gross sales is determined by your gross sales strategy. Are you selling at a local competition or different event? In that case, then that gives you a deadline, but remember the fact that you’ll be better off for those who can promote at a number of occasions, in case attendance or gross sales at one occasion should not what you count on. Or maybe you are having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you should enable at least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own completely different schedules, and a few will want reminders and encouragement.
Should you print a calendar that you just plan to sell, it is best to be sure to develop and implement a solid advertising and marketing plan. Advertising doesn’t have to add to the general duration of the calendar undertaking – you possibly can and may start marketing throughout the planning and production phases of the challenge. Nonetheless, for those who wait to start marketing till you have got the calendars in hand, then you will have to allow at the very least a number of further weeks, maybe more, in your marketing message to reach the intended viewers and encourage them to buy.
The manufacturing part of a calendar printing project begins once you hand off all of the photos, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar art work so that you can approve after which puts it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner in case you have a specific deadline). If you anticipate last-minute changes or additions, or if you will be proofing by committee, then it’s best to in all probability allow slightly extra time – perhaps a month in whole – for manufacturing.