In planning any calendar printing project, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t ultimately user’s fingers before January 1, 2014, they could have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the consumer’s fingers close to the beginning of school if it will be useful to them). Working backwards from this absolute deadline may give you a good timeline for the whole undertaking.
How are you getting your calendars into the tip user’s palms? Are you giving them away? In that case, then it must be comparatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or possibly you might be mailing them out to your customers or members; in that case you simply have to ensure you permit sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse deal with mailing the calendars – it’s going to probably be cheaper and simpler for you. Just make sure you find out from the printer or mailhouse how much extra time they may want and issue it in.
If, on the other hand, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How much time you want for sales is dependent upon your sales technique. Are you promoting at a local pageant or other event? If so, then that offers you a deadline, however remember the fact that you may be better off in the event you can sell at multiple occasions, in case attendance or sales at one occasion will not be what you count on. Or perhaps you are having volunteers sell calendars to friends and family or door-to-door. In that case, it is best to permit a minimum of two weeks, and ideally up to four weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
If you happen to print a calendar that you simply plan to sell, you need to make sure to develop and implement a stable advertising and marketing plan. Marketing does not have to add to the overall duration of the calendar venture – you possibly can and will begin marketing throughout the planning and manufacturing stages of the undertaking. Nevertheless, in case you wait to start advertising and marketing till you could have the calendars in hand, then you have to to allow at the least a couple of additional weeks, possibly more, for your marketing message to achieve the supposed viewers and inspire them to buy.
The production phase of a calendar printing undertaking begins when you hand off the entire images, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work for you to approve and then places it on the press and delivers to you the completed product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner when you have a selected deadline). When you anticipate last-minute changes or additions, or if you will be proofing by committee, then it is best to probably permit somewhat extra time – possibly a month in complete – for production.