In planning any calendar printing undertaking, the most obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the end user’s arms before January 1, 2014, they could already have found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s palms close to the start of faculty if it will be useful to them). Working backwards from this absolute deadline can provide you timeline for your complete venture.
How are you getting your calendars into the top person’s arms? Are you giving them away? If that’s the case, then it must be relatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you are mailing them out to your prospects or members; in that case you just need to make sure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse handle mailing the calendars – it’s going to most likely be cheaper and easier for you. Simply be sure you discover out from the printer or mailhouse how a lot additional time they’ll need and factor it in.
If, alternatively, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you want for gross sales depends upon your gross sales strategy. Are you promoting at a neighborhood festival or different occasion? In that case, then that offers you a deadline, but needless to say you’ll be better off should you can promote at a number of occasions, in case attendance or sales at one event usually are not what you expect. Or possibly you are having volunteers promote calendars to friends and family or door-to-door. If so, it is best to allow no less than two weeks, and preferably up to four weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
In case you print a calendar that you simply plan to sell, you need to make sure to develop and implement a stable advertising and marketing plan. Advertising does not have so as to add to the overall length of the calendar venture – you may and may begin advertising and marketing through the planning and manufacturing levels of the challenge. Nonetheless, in case you wait to begin advertising and marketing till you have the calendars in hand, then you will want to permit a minimum of a couple of extra weeks, maybe more, for your marketing message to reach the supposed audience and inspire them to buy.
The manufacturing part of a calendar printing undertaking begins when you hand off the entire photographs, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner if in case you have a specific deadline). For those who anticipate last-minute changes or additions, or if you will be proofing by committee, then it’s best to in all probability enable a little bit further time – perhaps a month in whole – for manufacturing.