In planning any calendar printing challenge, the obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not in the long run person’s arms earlier than January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s hands close to the start of school if it will be helpful to them). Working backwards from this absolute deadline can provide you an excellent timeline for all the mission.
How are you getting your calendars into the top user’s fingers? Are you giving them away? If that’s the case, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you might be mailing them out to your clients or members; in that case you simply must ensure you permit sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it would probably be cheaper and easier for you. Just be sure you discover out from the printer or mailhouse how much additional time they will need and factor it in.
If, then again, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you need for gross sales is determined by your sales technique. Are you promoting at a local festival or other event? If so, then that gives you a deadline, but understand that you may be higher off when you can promote at a number of occasions, in case attendance or sales at one occasion aren’t what you count on. Or maybe you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, it’s best to allow at the very least two weeks, and preferably as much as four weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
Should you print a calendar that you just plan to sell, you need to remember to develop and implement a stable advertising plan. Advertising and marketing does not have so as to add to the general length of the calendar undertaking – you may and should begin marketing during the planning and production phases of the challenge. However, if you happen to wait to start advertising and marketing until you have got the calendars in hand, then you will need to permit a minimum of just a few further weeks, maybe extra, on your advertising message to achieve the intended viewers and inspire them to purchase.
The production phase of a calendar printing mission begins when you hand off all of the pictures, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (generally sooner if you have a selected deadline). If you happen to anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you should probably enable somewhat additional time – maybe a month in whole – for manufacturing.