In planning any calendar printing mission, the most obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t ultimately person’s palms earlier than January 1, 2014, they may have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the user’s arms close to the start of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can give you an excellent timeline for the complete venture.
How are you getting your calendars into the tip person’s fingers? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you simply need to be sure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it’ll probably be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how much further time they are going to need and factor it in.
If, then again, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you need for sales depends upon your gross sales technique. Are you promoting at an area festival or other event? In that case, then that provides you a deadline, however understand that you will be better off if you happen to can promote at multiple occasions, in case attendance or gross sales at one event should not what you expect. Or perhaps you’re having volunteers sell calendars to family and friends or door-to-door. If so, you should enable a minimum of two weeks, and ideally up to four weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you simply plan to promote, you need to make sure you develop and implement a solid advertising and marketing plan. Marketing does not have to add to the overall length of the calendar venture – you’ll be able to and will start marketing during the planning and manufacturing phases of the venture. However, in case you wait to start out advertising and marketing until you might have the calendars in hand, then you’ll need to allow at the least a number of extra weeks, perhaps more, to your marketing message to achieve the intended viewers and motivate them to purchase.
The production part of a calendar printing project begins once you hand off all of the images, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (generally sooner if you have a specific deadline). For those who anticipate last-minute modifications or additions, or if you may be proofing by committee, then it’s best to probably enable a little bit extra time – perhaps a month in complete – for manufacturing.