In planning any calendar printing project, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar just isn’t in the long run person’s palms earlier than January 1, 2014, they might have already got discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s hands close to the start of faculty if it is going to be helpful to them). Working backwards from this absolute deadline may give you a superb timeline for the whole venture.
How are you getting your calendars into the top consumer’s arms? Are you giving them away? If so, then it ought to be comparatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or maybe you’re mailing them out to your prospects or members; in that case you simply need to be sure to permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it is going to most likely be cheaper and easier for you. Simply be sure you find out from the printer or mailhouse how a lot additional time they are going to want and factor it in.
If, alternatively, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you want for sales is determined by your sales technique. Are you promoting at an area pageant or other occasion? If so, then that gives you a deadline, however needless to say you may be higher off in case you can sell at multiple occasions, in case attendance or sales at one event are not what you expect. Or maybe you’re having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you should enable a minimum of two weeks, and ideally up to four weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you just plan to promote, it’s best to you should definitely develop and implement a stable advertising and marketing plan. Advertising does not have so as to add to the general period of the calendar venture – you can and should start advertising during the planning and manufacturing levels of the venture. Nevertheless, if you happen to wait to start advertising and marketing till you’ve the calendars in hand, then you will have to permit at the very least a number of extra weeks, perhaps extra, for your advertising and marketing message to succeed in the meant viewers and inspire them to buy.
The manufacturing section of a calendar printing project starts once you hand off the entire photos, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar artwork so that you can approve and then puts it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner when you have a selected deadline). If you happen to anticipate last-minute adjustments or additions, or if you can be proofing by committee, then it is best to most likely enable a bit extra time – perhaps a month in total – for manufacturing.