In planning any calendar printing mission, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not ultimately user’s fingers before January 1, 2014, they might have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the user’s hands close to the beginning of college if it is going to be useful to them). Working backwards from this absolute deadline may give you a great timeline for your entire venture.
How are you getting your calendars into the end person’s hands? Are you giving them away? If so, then it ought to be comparatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you simply must be sure to permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it is going to most likely be cheaper and easier for you. Just be sure to discover out from the printer or mailhouse how much extra time they may want and factor it in.
If, then again, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How a lot time you need for sales will depend on your sales technique. Are you promoting at a neighborhood competition or different event? If that’s the case, then that gives you a deadline, but needless to say you may be higher off for those who can promote at multiple occasions, in case attendance or sales at one occasion will not be what you expect. Or perhaps you might be having volunteers sell calendars to friends and family or door-to-door. In that case, it is best to permit at the very least two weeks, and ideally as much as four weeks, since volunteers all have their own totally different schedules, and some will want reminders and encouragement.
For those who print a calendar that you plan to promote, you should be sure to develop and implement a solid marketing plan. Advertising doesn’t have so as to add to the general duration of the calendar undertaking – you may and should begin advertising and marketing through the planning and manufacturing phases of the project. Nonetheless, should you wait to begin advertising till you’ve gotten the calendars in hand, then you will have to permit no less than just a few further weeks, perhaps extra, for your marketing message to reach the supposed audience and inspire them to buy.
The production section of a calendar printing project starts if you hand off all the photographs, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve and then places it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner you probably have a particular deadline). If you happen to anticipate last-minute changes or additions, or if you will be proofing by committee, then you should probably allow slightly additional time – perhaps a month in complete – for production.