In planning any calendar printing project, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not in the long run user’s arms before January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s arms near the beginning of college if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a superb timeline for the complete venture.
How are you getting your calendars into the end person’s fingers? Are you giving them away? If that’s the case, then it needs to be comparatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you simply must be sure to allow sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse deal with mailing the calendars – it should in all probability be cheaper and simpler for you. Just ensure you discover out from the printer or mailhouse how much further time they are going to want and factor it in.
If, however, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How much time you want for sales will depend on your gross sales technique. Are you promoting at an area festival or other occasion? If so, then that offers you a deadline, but remember that you may be higher off in case you can sell at multiple events, in case attendance or gross sales at one occasion are not what you anticipate. Or possibly you are having volunteers promote calendars to family and friends or door-to-door. In that case, it is best to permit a minimum of two weeks, and preferably up to four weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you just plan to promote, it is best to make sure to develop and implement a strong marketing plan. Advertising does not have to add to the general period of the calendar challenge – you possibly can and should start advertising during the planning and production levels of the undertaking. However, if you wait to start advertising and marketing until you may have the calendars in hand, then you will want to allow at the very least a few extra weeks, maybe extra, on your advertising message to achieve the supposed audience and encourage them to purchase.
The production section of a calendar printing undertaking starts whenever you hand off all of the images, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work for you to approve and then places it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (typically sooner you probably have a selected deadline). When you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then it’s best to probably permit a bit additional time – perhaps a month in complete – for manufacturing.