In planning any calendar printing challenge, the obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is not in the long run user’s arms earlier than January 1, 2014, they might already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s palms close to the start of faculty if it’s going to be useful to them). Working backwards from this absolute deadline can provide you an excellent timeline for the entire undertaking.
How are you getting your calendars into the end consumer’s palms? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you just need to be sure you allow sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or a local mailhouse deal with mailing the calendars – it’s going to in all probability be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how much further time they are going to need and issue it in.
If, on the other hand, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you want for sales depends upon your gross sales strategy. Are you selling at an area festival or other event? In that case, then that provides you a deadline, however remember that you will be higher off if you can promote at a number of events, in case attendance or gross sales at one occasion are usually not what you expect. Or possibly you might be having volunteers sell calendars to friends and family or door-to-door. In that case, you must permit at the very least two weeks, and preferably as much as four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
In the event you print a calendar that you simply plan to sell, it is best to remember to develop and implement a stable advertising plan. Advertising and marketing does not have to add to the overall duration of the calendar venture – you may and may begin marketing throughout the planning and manufacturing stages of the undertaking. Nonetheless, if you wait to start advertising till you might have the calendars in hand, then you will want to allow not less than a few further weeks, maybe more, to your advertising and marketing message to achieve the supposed viewers and inspire them to buy.
The manufacturing phase of a calendar printing project begins when you hand off all of the images, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the finished product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (generally sooner if you have a selected deadline). When you anticipate last-minute changes or additions, or if you can be proofing by committee, then you must most likely permit a bit of additional time – possibly a month in total – for production.