In planning any calendar printing challenge, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not ultimately consumer’s fingers before January 1, 2014, they may already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s palms near the beginning of school if it is going to be useful to them). Working backwards from this absolute deadline can provide you timeline for your complete venture.
How are you getting your calendars into the top person’s palms? Are you giving them away? In that case, then it needs to be comparatively straight-forward to figure out the distribution logistics and determine by what date you will have to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you just have to ensure you allow enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it should probably be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how much additional time they’ll need and factor it in.
If, on the other hand, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you need for sales is determined by your gross sales strategy. Are you selling at an area festival or other occasion? If so, then that gives you a deadline, but remember that you may be better off should you can sell at multiple events, in case attendance or sales at one event should not what you anticipate. Or perhaps you might be having volunteers promote calendars to family and friends or door-to-door. In that case, you must allow at least two weeks, and ideally as much as four weeks, since volunteers all have their own totally different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you just plan to promote, you must make sure you develop and implement a solid marketing plan. Advertising and marketing does not have to add to the general period of the calendar undertaking – you may and should begin advertising and marketing during the planning and production levels of the venture. However, if you wait to begin advertising until you might have the calendars in hand, then you’ll need to permit a minimum of a few additional weeks, possibly more, on your advertising message to achieve the supposed audience and inspire them to purchase.
The production section of a calendar printing undertaking begins when you hand off all of the pictures, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the finished product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (generally sooner when you have a selected deadline). In the event you anticipate last-minute modifications or additions, or if you will be proofing by committee, then you need to in all probability permit a little additional time – maybe a month in total – for manufacturing.