In planning any calendar printing challenge, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be ultimately user’s fingers before January 1, 2014, they could already have discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s arms near the beginning of faculty if it is going to be useful to them). Working backwards from this absolute deadline can give you an excellent timeline for your entire mission.
How are you getting your calendars into the tip user’s hands? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or possibly you might be mailing them out to your customers or members; in that case you just have to ensure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse handle mailing the calendars – it’ll most likely be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how a lot further time they are going to need and issue it in.
If, on the other hand, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How a lot time you want for gross sales is determined by your gross sales technique. Are you selling at a neighborhood festival or different occasion? If that’s the case, then that gives you a deadline, however understand that you’ll be better off if you can sell at multiple events, in case attendance or sales at one occasion aren’t what you anticipate. Or possibly you might be having volunteers sell calendars to family and friends or door-to-door. In that case, it is best to allow at the very least two weeks, and ideally as much as four weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
When you print a calendar that you simply plan to sell, you must make sure to develop and implement a stable advertising and marketing plan. Advertising and marketing doesn’t have so as to add to the general length of the calendar challenge – you’ll be able to and should begin advertising during the planning and manufacturing stages of the challenge. Nevertheless, in case you wait to start advertising until you’ve gotten the calendars in hand, then you’ll need to allow at the least a couple of extra weeks, possibly extra, for your marketing message to reach the meant viewers and motivate them to purchase.
The manufacturing section of a calendar printing mission begins if you hand off all the photos, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the completed product. Be sure to talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (typically sooner if you have a selected deadline). In case you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you should in all probability permit a bit of further time – maybe a month in whole – for manufacturing.