In planning any calendar printing challenge, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not in the end person’s palms before January 1, 2014, they might already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the user’s arms near the start of college if it is going to be useful to them). Working backwards from this absolute deadline can give you a good timeline for all the venture.
How are you getting your calendars into the end user’s palms? Are you giving them away? In that case, then it should be relatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you simply need to make sure you permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse handle mailing the calendars – it can probably be cheaper and simpler for you. Just ensure you discover out from the printer or mailhouse how a lot further time they’ll need and factor it in.
If, then again, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How much time you want for sales depends on your gross sales technique. Are you selling at a local pageant or other event? In that case, then that provides you a deadline, but keep in mind that you will be better off in case you can promote at a number of events, in case attendance or sales at one occasion are usually not what you expect. Or possibly you’re having volunteers promote calendars to friends and family or door-to-door. In that case, it’s best to allow at the very least two weeks, and ideally up to 4 weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
If you print a calendar that you plan to promote, you should make sure you develop and implement a solid marketing plan. Advertising doesn’t have so as to add to the general length of the calendar project – you may and will start advertising throughout the planning and manufacturing levels of the venture. However, if you happen to wait to begin marketing until you’ve gotten the calendars in hand, then you will want to allow a minimum of just a few extra weeks, possibly extra, on your advertising and marketing message to reach the supposed viewers and inspire them to buy.
The production part of a calendar printing mission begins if you hand off all the photographs, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner in case you have a specific deadline). In the event you anticipate last-minute changes or additions, or if you may be proofing by committee, then it’s best to in all probability allow a little further time – perhaps a month in whole – for production.