In planning any calendar printing project, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not ultimately person’s fingers before January 1, 2014, they might have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s palms near the start of school if it’ll be useful to them). Working backwards from this absolute deadline can provide you a very good timeline for the whole venture.
How are you getting your calendars into the top consumer’s palms? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or maybe you’re mailing them out to your customers or members; in that case you just need to be sure to allow sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it is going to probably be cheaper and easier for you. Simply ensure you discover out from the printer or mailhouse how a lot further time they will need and factor it in.
If, on the other hand, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you need for sales relies on your gross sales strategy. Are you promoting at a local pageant or different event? In that case, then that gives you a deadline, but needless to say you may be better off when you can promote at multiple occasions, in case attendance or sales at one event usually are not what you count on. Or possibly you might be having volunteers promote calendars to family and friends or door-to-door. In that case, it’s best to permit at the very least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you just plan to sell, you should be sure you develop and implement a solid advertising plan. Advertising doesn’t have to add to the overall length of the calendar mission – you may and will start marketing in the course of the planning and production phases of the mission. Nevertheless, if you happen to wait to begin advertising till you’ve the calendars in hand, then you will want to allow at the very least a couple of further weeks, perhaps extra, on your advertising and marketing message to achieve the meant viewers and inspire them to purchase.
The production section of a calendar printing undertaking starts once you hand off the entire photographs, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner when you’ve got a particular deadline). Should you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then it is best to in all probability permit just a little further time – perhaps a month in complete – for manufacturing.