In planning any calendar printing undertaking, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the end consumer’s palms before January 1, 2014, they may have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s fingers near the beginning of faculty if it’ll be helpful to them). Working backwards from this absolute deadline can provide you a superb timeline for all the challenge.
How are you getting your calendars into the end user’s palms? Are you giving them away? In that case, then it should be relatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your prospects or members; in that case you simply have to be sure to permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse deal with mailing the calendars – it would most likely be cheaper and easier for you. Simply make sure you find out from the printer or mailhouse how much additional time they will need and issue it in.
If, alternatively, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How much time you need for gross sales depends on your sales technique. Are you promoting at a neighborhood festival or different event? If so, then that gives you a deadline, however needless to say you may be higher off in case you can promote at a number of occasions, in case attendance or gross sales at one occasion aren’t what you expect. Or maybe you might be having volunteers promote calendars to friends and family or door-to-door. If so, you should allow at the very least two weeks, and preferably as much as four weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
Should you print a calendar that you just plan to sell, it’s best to be sure to develop and implement a solid advertising and marketing plan. Advertising and marketing doesn’t have so as to add to the general duration of the calendar venture – you may and may begin marketing through the planning and manufacturing levels of the venture. Nonetheless, if you wait to start out marketing until you could have the calendars in hand, then you will have to allow not less than a couple of further weeks, perhaps extra, for your advertising message to succeed in the meant viewers and inspire them to purchase.
The production part of a calendar printing venture starts when you hand off the entire photos, text, logos, promoting, etc. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (typically sooner when you have a particular deadline). For those who anticipate last-minute changes or additions, or if you can be proofing by committee, then you need to most likely allow a little bit extra time – maybe a month in complete – for production.