In planning any calendar printing venture, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be ultimately person’s palms before January 1, 2014, they may have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s arms close to the beginning of faculty if it’ll be helpful to them). Working backwards from this absolute deadline may give you an excellent timeline for the entire challenge.
How are you getting your calendars into the top person’s hands? Are you giving them away? In that case, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you have to to have calendars in hand. Or possibly you might be mailing them out to your customers or members; in that case you just must be sure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or a local mailhouse deal with mailing the calendars – it would in all probability be cheaper and easier for you. Just be sure to find out from the printer or mailhouse how a lot further time they are going to need and factor it in.
If, however, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How a lot time you need for gross sales is determined by your gross sales strategy. Are you promoting at a local festival or other occasion? In that case, then that gives you a deadline, however needless to say you may be higher off in case you can sell at multiple events, in case attendance or sales at one occasion should not what you expect. Or maybe you are having volunteers sell calendars to family and friends or door-to-door. If so, you must enable at least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
If you print a calendar that you just plan to sell, you need to you’ll want to develop and implement a stable advertising plan. Advertising doesn’t have to add to the general duration of the calendar venture – you’ll be able to and may begin advertising and marketing in the course of the planning and production stages of the venture. Nonetheless, if you happen to wait to start marketing till you’ve the calendars in hand, then you’ll need to allow no less than a few additional weeks, maybe extra, to your advertising message to achieve the intended viewers and inspire them to purchase.
The manufacturing part of a calendar printing mission begins once you hand off all the photos, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner you probably have a selected deadline). In case you anticipate last-minute modifications or additions, or if you will be proofing by committee, then it’s best to most likely permit just a little further time – maybe a month in whole – for manufacturing.