In planning any calendar printing venture, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t in the end consumer’s fingers before January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s arms close to the beginning of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you a very good timeline for your complete venture.
How are you getting your calendars into the tip person’s arms? Are you giving them away? If that’s the case, then it should be relatively straight-forward to determine the distribution logistics and decide by what date you will need to have calendars in hand. Or possibly you’re mailing them out to your customers or members; in that case you simply must make sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or a local mailhouse deal with mailing the calendars – it’ll in all probability be cheaper and easier for you. Just ensure you find out from the printer or mailhouse how a lot further time they will need and factor it in.
If, however, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you need for gross sales will depend on your sales technique. Are you promoting at a local competition or different occasion? If that’s the case, then that gives you a deadline, however take into account that you may be better off for those who can promote at a number of occasions, in case attendance or gross sales at one event are usually not what you expect. Or perhaps you’re having volunteers sell calendars to friends and family or door-to-door. If so, you need to permit at least two weeks, and preferably up to four weeks, since volunteers all have their own totally different schedules, and some will want reminders and encouragement.
If you print a calendar that you just plan to sell, it’s best to you’ll want to develop and implement a strong marketing plan. Advertising doesn’t have so as to add to the general period of the calendar undertaking – you may and will begin advertising and marketing through the planning and manufacturing levels of the undertaking. Nonetheless, in case you wait to begin marketing until you have got the calendars in hand, then you will need to allow no less than a few extra weeks, perhaps extra, for your advertising and marketing message to achieve the supposed viewers and motivate them to buy.
The production part of a calendar printing challenge begins when you hand off all of the photographs, text, logos, advertising, etc. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (typically sooner when you’ve got a particular deadline). For those who anticipate last-minute modifications or additions, or if you will be proofing by committee, then it is best to most likely enable a bit of further time – maybe a month in complete – for production.