In planning any calendar printing mission, the most obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is not ultimately consumer’s fingers before January 1, 2014, they could already have discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s fingers close to the start of faculty if it is going to be helpful to them). Working backwards from this absolute deadline may give you a great timeline for the complete undertaking.
How are you getting your calendars into the end person’s hands? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you just need to make sure you allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it should in all probability be cheaper and simpler for you. Simply be sure you discover out from the printer or mailhouse how a lot extra time they will want and issue it in.
If, alternatively, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you want for gross sales depends upon your gross sales strategy. Are you selling at a local pageant or other occasion? If that’s the case, then that gives you a deadline, but remember the fact that you will be better off for those who can sell at multiple events, in case attendance or sales at one event are usually not what you expect. Or perhaps you are having volunteers promote calendars to friends and family or door-to-door. In that case, you should allow not less than two weeks, and ideally up to four weeks, since volunteers all have their own totally different schedules, and a few will want reminders and encouragement.
If you print a calendar that you plan to sell, you need to be sure you develop and implement a stable advertising plan. Marketing does not have so as to add to the general duration of the calendar venture – you may and may start advertising and marketing through the planning and production phases of the project. Nevertheless, in the event you wait to begin advertising and marketing until you’ve the calendars in hand, then you will want to allow no less than a couple of additional weeks, maybe extra, for your advertising and marketing message to reach the intended viewers and motivate them to buy.
The manufacturing section of a calendar printing undertaking starts when you hand off the entire pictures, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the finished product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner when you have a specific deadline). For those who anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you should most likely allow a bit further time – possibly a month in total – for manufacturing.