In planning any calendar printing undertaking, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t ultimately user’s hands before January 1, 2014, they may already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the user’s fingers near the start of college if it’ll be useful to them). Working backwards from this absolute deadline can provide you a good timeline for your complete undertaking.
How are you getting your calendars into the end person’s arms? Are you giving them away? If that’s the case, then it should be relatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you just must ensure you permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse handle mailing the calendars – it’s going to most likely be cheaper and easier for you. Just be sure you find out from the printer or mailhouse how much additional time they will want and issue it in.
If, alternatively, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you want for sales will depend on your sales strategy. Are you promoting at an area competition or other occasion? If so, then that gives you a deadline, however take into account that you may be better off if you happen to can promote at a number of occasions, in case attendance or gross sales at one event will not be what you anticipate. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, it’s best to allow no less than two weeks, and ideally as much as four weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you just plan to promote, you should you should definitely develop and implement a strong advertising plan. Advertising doesn’t have so as to add to the general period of the calendar challenge – you may and will start advertising through the planning and production stages of the venture. However, when you wait to begin advertising and marketing until you’ve got the calendars in hand, then you will have to allow at the least just a few further weeks, possibly more, for your advertising and marketing message to achieve the intended audience and inspire them to buy.
The manufacturing section of a calendar printing undertaking starts whenever you hand off all of the images, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the finished product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner you probably have a specific deadline). When you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you should in all probability allow just a little additional time – possibly a month in complete – for manufacturing.