In planning any calendar printing project, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t in the end consumer’s fingers earlier than January 1, 2014, they might have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s palms close to the beginning of college if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you a very good timeline for your entire challenge.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? If so, then it ought to be comparatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you simply need to be sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it can most likely be cheaper and simpler for you. Just make sure you find out from the printer or mailhouse how a lot further time they will want and issue it in.
If, however, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How much time you want for sales depends on your sales strategy. Are you promoting at a neighborhood competition or different event? In that case, then that provides you a deadline, however keep in mind that you will be better off in the event you can promote at multiple events, in case attendance or gross sales at one occasion should not what you count on. Or maybe you are having volunteers promote calendars to family and friends or door-to-door. If so, you must enable a minimum of two weeks, and ideally as much as 4 weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
In case you print a calendar that you plan to sell, it is best to be sure to develop and implement a strong marketing plan. Advertising does not have so as to add to the overall period of the calendar undertaking – you may and will start advertising in the course of the planning and production stages of the mission. Nonetheless, when you wait to begin marketing till you will have the calendars in hand, then you have to to allow not less than a couple of additional weeks, perhaps more, on your advertising message to achieve the meant viewers and motivate them to purchase.
The manufacturing phase of a calendar printing mission starts while you hand off the entire photographs, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar artwork for you to approve and then places it on the press and delivers to you the finished product. Make sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner if you have a specific deadline). When you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you need to in all probability enable a bit of further time – maybe a month in complete – for production.